منابع مشابه
On Completeness of RFM Solution Structures
The R-Function Method (RFM) solution structure is a functional expression that satisfies all given boundary conditions exactly and contains some undetermined functional components. It is complete if there exists a choice of undetermined component that transform the solution structure into an exact solution. Such a structure was used by Kantorovich (Kantorovich and Krylov, 1958) and his students...
متن کاملVisualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and improve profits. RFM analysis is commonly performed using the Arthur Hughes method, which bins each of the three RFM attributes independently into five equal frequency bins. The resulting 125 cells are depicted in a tabul...
متن کاملData Mining Using RFM Analysis
RFM stands for Recency, Frequency and Monetary value. RFM analysis is a marketing technique used for analyzing customer behavior such as how recently a customer has purchased (recency), how often the customer purchases (frequency), and how much the customer spends (monetary). It is a useful method to improve customer segmentation by dividing customers into various groups for future personalizat...
متن کاملCustomer Clustering using RFM analysis
RFM (Recency, Frequency, Monetary) analysis is a method to identify high-response customers in marketing promotions, and to improve overall response rates, which is well known and is widely applied today. Less widely understood is the value of applying RFM scoring to a customer database and measuring customer profitability. RFM analysis is considered significant also for the banks and their spe...
متن کاملA Review: RFM Approach on Different Data Mining Techniques
Data mining is a well-known technique, which can be used to extract hidden information about customers’ behaviors. It is used to improve the customer relationship management processes by various Organizations. Previous researches in constraint based pattern mining emphasis only on the concept of frequency.But the changes in the environment may occur frequently, so the frequently occuring patter...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2000
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240019